With the beginning of each new school year I get asked frequently about fundraising tips and how to raise those much needed dollars to benefit local Agricultural Education programs and FFA chapters. Below is one of the tips I often provide to those seeking additional support for their programs...
It is seven times easier to raise funds from an existing
donor/sponsor than to try to get a new donor/sponsor to support your program's efforts. And furthermore, you can better
inform your existing donor/sponsor about the value of your program, students and
recent successes (it takes seven different exposures for a potential supporter, on average, to take action). A study was done years ago that showed that the number one
reason people stopped using a business's services or stopped frequenting an
establishment was perceived indifference. Stay in touch with your supporters. People need to feel significant and important, and they need to feel
that you care. Send them e-mails, send them a note card, send them a
newsletter, and stay in touch regularly! Don't get discouraged and remember it takes on average seven interactions with a potential supporter before they are willing to commit to your program their time and financial resources! It has
been proven that consistency of contact with your donors and prospects
generates trust, which ultimately means many more donations.
*Portions of this post was taken from The Laptop Millionaire by Mark Anastasi.
Joshua W. Starling
Executive Director
North Carolina FFA Foundation
Keeping members of the North Carolina Agriculture Teachers Association informed and providing tips and strategies to better Agricultural Education across our state.
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